Zee launches new free to air Hindi GEC Zee Anmol

Zee Entertainment Enterprises Ltd on Monday launched a free-to-air Hindi general entertainment channel (GEC) called Zee Anmol to expand in small towns and cities.

“There is one segment that has grown very well in the last 7-8 years which we have missed out on completely (and) that is the free-to-air-audience base,” said Bharat Kumar Ranga, chief creative and content officer. “These homes were largely consuming free-to-air content. Zee TV being a...

Zee launches new free to air Hindi GEC Zee Anmol