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Sony Max gets ‘filmy’ yet again!

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This year, to further strengthen its emotional connect with the consumers, Sony Max has launched three commercials as part of its brand campaign - ‘Ab Khulkar phailegi Deewangi’. The three 40-seconders, carve out the very basic element within the common man. It doesn't talk about brand Max, but about thedeewanapan in everyone.
The first of the three TVCs that went on-air on 15 December shows how an extremely slow tuk-tuk driver gets charged-up by listening to the ‘Dhoom’ song tune and...

Sony Max gets ‘filmy’ yet again!

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