Sony and Discovery Communications are axing the joint venture company that they ran for over 12 years in India.
Caught in the midst of a TRAI (Telecom Regulatory Authority of India) regulation that outlawed the bundling of television channels across broadcast companies, both have consented to divorce and build their own pay TV models.
MSM Discovery, the TV channel distribution company in which Sony has 74 per cent stake and Discovery the rest, is set to disband.
Multi Screen Media (MSM)...
Sony and Discovery to end their distribution JV in India
Caught in the midst of a TRAI (Telecom Regulatory Authority of India) regulation that outlawed the bundling of television channels across broadcast companies, both have consented to divorce and build their own pay TV models.
MSM Discovery, the TV channel distribution company in which Sony has 74 per cent stake and Discovery the rest, is set to disband.
Multi Screen Media (MSM)...
Sony and Discovery to end their distribution JV in India