![[IMG]](http://cdn.gsmarena.com/vv/newsimg/14/11/micromax-yu/gsmarena_001.jpg)
Today in India, Micromax has launched a new smartphone brand: Yu. The devices that will be sold under this name will be offered online only, emulating Xiaomi's business model.
The Yu phones will run Android, but their software will come from Cyanogen, Inc., the company behind the preinstalled ROM for the OnePlus One (and the Oppo N1 CyanogenMod Edition before that). This might be used by Micromax as a unique...
Micromax unveils Yu brand powered by CyanogenMod