Encouraged by the growth witnessed by smaller movie channels due to cable TV digitisation and expansion of TV viewership measurement to LC1 markets, Zee Entertainment Enterprises Ltd (ZEEL) is planning to revamp its action-oriented Hindi movie channel Zee Action.
“Our three channels Zee Cinema, Zee Classic and &pictures are comfortably settled, so it’s time for Zee Action to get more aggressive. We believe that Zee Action can drive more viewership. It has to evolve and get a big revamp,” ZEEL...
ZEEL plans to revamp Hindi action movie channel Zee Action
“Our three channels Zee Cinema, Zee Classic and &pictures are comfortably settled, so it’s time for Zee Action to get more aggressive. We believe that Zee Action can drive more viewership. It has to evolve and get a big revamp,” ZEEL...
ZEEL plans to revamp Hindi action movie channel Zee Action