Star India is looking to give its English entertainment channel FX a major push to take on rival AXN. Tailoring the right kind of content, heavy marketing, proper positioning and expanding ad consumption are the measures FX is taking. Speaking to TelevisionPost.com, Star India GM English channels Kevin Vaz said that the channel is looking to double ad inventory which currently stands at three to four minutes an hour.
Read more at:...
Star looking to give FX a major push to take on AXN
Read more at:...
Star looking to give FX a major push to take on AXN