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Scoring new goals

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A packed sports calendar for India, leading up
from the Indian Premier League (IPL),
progressing to the Wimbledon and the
Football World Cup (FIFA) and going all the
way up to the India-England cricket series, F1
German Grand Prix, and Commonwealth
Games is bringing in new customers for
Direct-to-home (DTH) companies. Most report
15-20% rise in subscribers in the last few
months leading from the IPL to the FIFA
World Cup. India has over 55 million direct to
home subscribers, growing at healthy...

Scoring new goals

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