Pix using innovative strategy to build engagement; grows HD reach

MUMBAI: Multi Screen Media (MSM) is going all out to market Pix HD, which it launched last month as the high-definition version of its English movie channel Pix. The endeavour is focused on sewing up distribution deals.

MSM English channel cluster head Saurabh Yagnik said that the channel is priced at Rs 30 and is available on four platforms. “We are available on Dish TV, Hathaway,...

Pix using innovative strategy to build engagement; grows HD reach