Viacom18’s crown jewel, Colors, is completing six years of run this month. What started as a dream run for the channel turned into a bit of a bumpy ride with Star Plus holding on to the leadership position and Zee TV giving a tough fight. Lately, Star India’s second Hindi general entertainment channel (GEC), Life OK, is also showing spike once in a while to add pressure. However, Colors CEO Raj Nayak is not perturbed. As ever smiling Nayak puts it, ‘that’s the nature of the beast’. He maintains...
“This is a dynamic business where you are on the treadmill 24 hours”
“This is a dynamic business where you are on the treadmill 24 hours”