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A fortnight ago, concerns were raised about India’s audience measurement system, Broadcast Audience Research Council’s (BARC), rolling out its operation on time.
BARC’s chairman Punit Goenka had earlier said that due to delay in receiving the establishment data from Indian Readership Survey (IRS) there might be a delay in the roll out of the rating system in...
BARC gets IRS data, to start installation of peoplemeters soon