It may be slow but like every year, the Indian Premier League (IPL) has started to show its impact on the popular Hindi general entertainment genre. This is evident from the rise of MAX, the official broadcaster of the IPL. Weighed under the Hindi movie category (during the IPL window, it telecasts movies), MAX saw a rise for the second consecutive week. The category ended the week with 1,331 million GVMs, up 74 million compared to last week.
The four-week category average is 1083 million...
IPL starts taking toll on Hindi GECs, top 4 witness drop in ratings
The four-week category average is 1083 million...
IPL starts taking toll on Hindi GECs, top 4 witness drop in ratings