Multi Screen Media (MSM) has soft-launched its second Hindi movie channel MAX2. This is in line with MSM’s plan to aggregate more audiences in the mass genre, create a larger inventory for advertisers and consolidate revenues in the backdrop of ad cap.
Star India and Zee Entertainment Enterprises Ltd (ZEEL) have already launched their respective second Hindi movie channels—Movies OK and &pictures. Currently, MSM is testing the new channel and will hit the marketing paddle for it in two weeks’...
MSM launches second Hindi movie channel MAX2
Star India and Zee Entertainment Enterprises Ltd (ZEEL) have already launched their respective second Hindi movie channels—Movies OK and &pictures. Currently, MSM is testing the new channel and will hit the marketing paddle for it in two weeks’...
MSM launches second Hindi movie channel MAX2