Star has been aggressive in lapping up sports properties. Will we also see that aggression in new entertainment channel launches this year?
We will launch channels in the space where there is an opportunity for increasing viewership. For us, right now there are no vacant spaces. The big opportunity will come from sports if we want to launch more channels there, as we have a lot of content to fill this space. HD channels, for example, may be a big opportunity when it comes to sports....
Star India: All our channels are profitable except sports
We will launch channels in the space where there is an opportunity for increasing viewership. For us, right now there are no vacant spaces. The big opportunity will come from sports if we want to launch more channels there, as we have a lot of content to fill this space. HD channels, for example, may be a big opportunity when it comes to sports....
Star India: All our channels are profitable except sports