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RBNL to restructure Big Magic

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RBNL has decided to restructure its product portfolio and focus will be on strengthening the Big Magic brand. The aim will be to run profitable lines of businesses that have long-term scope.

Big Magic will have more regional variants. The attempt will be to synergise the company’s FM radio and regional-language television broadcast business. The Hindi-language television and radio business, which operates under the Big FM brand, will draw strength from each other in the Hindi-speaking markets...

RBNL to restructure Big Magic

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