Dish TV opts to release subscriber information and channel reach data

India's oldest DTH operator, Dish TV,with a subscriber base of nearly 12 million says that it is planning to open up crucial subscriber information to media agencies and advertisers.

The DTH provider says it is looking at providing reach data of various channels on its platform every month to advertisers and media buyers from February 2014 onwards to enhance their...

Dish TV opts to release subscriber information and channel reach data