What marketing initiatives have been taken to create awareness about the new positioning?
We have just done a series of marketing activities announcing the re-launch and are currently working on building communication around the proposition of ‘Stay Amazed’. All viewer-oriented communication and all big marketing campaigns will henceforth be based on the ‘Stay Amazed’ proposition of the channel.
Sony to launch a new English Movies Channel
We have just done a series of marketing activities announcing the re-launch and are currently working on building communication around the proposition of ‘Stay Amazed’. All viewer-oriented communication and all big marketing campaigns will henceforth be based on the ‘Stay Amazed’ proposition of the channel.