Asianet Suvarna, Star’s GEC channel in Karnataka, took this route about six months ago when it started airing fiction shows for six days a week.
Star’s Malayalam GEC Asianet followed suit with a few prime-time fiction shows extended to Saturday.
Recently, Sun TV, the Tamil GEC from the dominant Sun Network, joined the fray with its prime-time fiction shows replacing a movie and a game slot on Saturday.
Not to be left behind, Sun Network’s Malayalam GEC Surya TV added Saturday to the telecast...
South Indian GECs push fiction onto saturday
Star’s Malayalam GEC Asianet followed suit with a few prime-time fiction shows extended to Saturday.
Recently, Sun TV, the Tamil GEC from the dominant Sun Network, joined the fray with its prime-time fiction shows replacing a movie and a game slot on Saturday.
Not to be left behind, Sun Network’s Malayalam GEC Surya TV added Saturday to the telecast...
South Indian GECs push fiction onto saturday